Canadian drink manufacturers and distributors launch Cannabis Beverage Producers Alliance

 

TORONTO, April 24, 2019 – Ten companies spanning Canada’s beverage and cannabis industries are aligning under the leadership of former Nova Scotia Premier Darrell Dexter to advocate for the safe, reliable and replicable production of legal cannabis beverages.

The Hon. Darrell Dexter will serve as the executive director of the newly formed Cannabis Beverage Producers Alliance

At a 9 a.m. press conference tomorrow, members of the CBPA board will officially introduce the industry association, outlining the CPBA’s short-to-mid-term advocacy priorities to ensure experienced, socially responsible operators within Canada’s cannabis beverage industry.  

Dexter and representatives from each company represented by the CPBA will be available for comment.

Images and product mockups of future cannabis-infused beverages per the Health Canada regulatory proposal will also be available.

Date:       

Wednesday, April 24, 2019 (9:00 a.m. to 11:00 a.m.)

Location:

Centre for Social Innovation Spadina – Bigger, Bolder Room

192 Spadina Avenue, Toronto, ON M5T 2C2

Schedule:    

9:00 a.m.   Doors Open

9:30 a.m.   Introduction: Mission and Vision 

(The Hon. Darrell Dexter)

9:40 a.m.   CBPA on Facility Requirements 

9:50 a.m.   CBPA on Parity with Alcohol 

10:00 a.m. CBPA on Marketing and Branding

10:10 a.m. Closing Statements and Call to Action

Photo and interview Opportunities:

9:00 – 11:00 a.m.

Recording of remarks:

9:30 – 10:10 a.m.

For media enquiries, please contact:

Alanna Sokic

Global Public Affairs

T: 416-803-7417

asokic@globalpublic.com

 
Alanna Sokic